Personality Matters!
When two people meet each other, two distinct personalities interact. That simple understanding has a huge impact on negotiations. Not only is it important to recognize how personalities influence any negotiation, but also how interpersonal conflict can erupt and how to manage it. When we prepare a negotiation in a strategic way, the question begs whether we can anticipate reactions from the other side based on their values, motivations, and behavioral patterns. Wouldn’t it be great, if we knew what personalities we are facing, and what they bring to the negotiation table as a consequence? Meet the Scientist, the Farmer, the Hunter, and the Merchant.